We meet the designer to find out. He is not just the most copied and coveted designer but now almost synonymous with Indian luxury wedding fashion. The Sabyasachi brand is associated with opulent traditional wedding lehengas and sherwanis that start at about ₹1 lakh but can go above ₹10 lakh. He’s probably one of the most copied fashion designers in India today. He says eventually the clothing business will be small while the business will grow into diversified products that people can afford, like cosmetics and perfumes. Many odd jobs and stints at boutiques later, he was able to launch his eponymous label in 1999.We are curious about how his maximalist sense of aesthetics will translate into the global market. He bragged about it on the BBB episode, that his father was extremely good looking. As of 2020, Sabyasachi is one of the leading brands in the lifestyle and retail sector. The brand maintains a healthy balance of inspirational and aspirational content. When he expressed his interest in designing clothes, his parents could not fathom that and refused to pay for his tuition, since they w… However, he adds, that there is a yawning gap in this market. “I have laid the foundation so deep that I have this confidence in the brand.”The designer has set his sights firmly on the endgame: creating a Chanel-like brand complete with jewellery, perfumes, cosmetics, and shoes, with his clothes at the centre of this universe. The journey of Sabyasachi Mukherjee so far! He didn’t reinterpret it, he changed the way it was presented.”Today, Mukherjee sells out of five flagship stores across the country, including his first in Kolkata, which was set up in 2009. When Sabyasachi was 15 years old, his father lost his job, and paying for education was a tough road. As Sabyasachi Mukherjee celebrates 20 years as a designer, we find out why the man — and his brand — is the country’s most successful fashion story. The jewellery business already accounts for about 25% of overall revenue and the brand is currently negotiating a deal to open its first Sabyasachi jewellery store in Mumbai. Even the subsidised fee at the National Institute of Fashion Technology (NIFT) was a lot of money for them at the time.It hasn’t been an easy journey, but Mukherjee has made it to the top of the crowded couture market. Sabyasachi Mukherjee was born on 23rd February 1974 to a middle-class Bengali family in Kolkata. The Forgiveness Special: Kar Sevak Balbir Singh who helped demolish Babri Masjid is now Mohammed Amir, a man determined to rebuild 100 mosquesMojoJojo on his new album and supportin... ft. New Delhi store in the heritage Mehrauli area, for instance, almost looks like a royal museum packed with heritage art like Tanjore paintings, and Portuguese tiles, along with Business has been good: For the financial year ending March 31, 2019, Sabyasachi Couture is expected to clock approximately ₹250 crore in revenues. It’s a late January morning in Kolkata and we are at Mukherjee’s beautiful Alipore home he has decorated himself in his signature baroque style with curios and antiques from around the world, including lamps, vases, vintage photographs, old books, tall candelabras, and massive chandeliers. Sabyasachi’s designs are the designs of the past, present, and the future, and that’s what makes him one of the leading contemporary Indian designers.Sabyasachi Mukherjee was born on 23rd February 1974 to a middle-class Bengali family in Kolkata. But he bemoans the fact that Indian designers haven’t been able to build brands in the same fashion as Ralph Lauren, Calvin Klein, Tom Ford, or Tommy Hilfiger, something he aspires to do with the Sabyasachi brand. A quick glance at the brand’s social media accounts reveals that this strategy has resulted in many double taps, likes and shares. Home gone, 50-yr-old stood for 7 hours in rain to warn about manhole on Tulsi Pipe Road in MatungaMumbra, one of the most crowded slum po...