On the other hand, we can observe that stable and prosperous Nordic countries tend to have much lower levels of news avoidance (ranging from 14% in Denmark to 20% in Norway).Around half of our all our respondents (48%) said they avoided news because it had a negative effect on their mood, while almost four in ten (37%) said they did because they feel they cannot rely on the news to be true.While these two reasons are not mutually exclusive, it is interesting to compare them because they reflect two distinct types: avoidance stemming from the depressing nature of the content itself, and avoidance due to disapproval of the news media more broadly.